GTM Engineer & Revenue Automation Builder

Joshua
Ayomide
Amusa

Building AI-powered outbound systems, sales automations, and revenue infrastructure for B2B teams. Lagos, Nigeria. Available for remote roles.

Location Lagos, Nigeria
Phone +234 815 340 0239
Email [email protected]
LinkedIn ayomide-amusa
Scroll
01

About

GTM Engineer and product builder with 4+ years designing AI-powered revenue and workflow automation systems. Hands-on experience with Clay, HubSpot, and LLM APIs to build outbound pipelines, enrich prospect data, and automate sales workflows.

Currently building Prakta, an AI-native practice management SaaS for accounting firms in Nigeria, where I architect the full automation layer: lead qualification, proposal generation, client communication workflows, and onboarding sequences.

Background spanning GovTech, cleantech, education, and fintech in high-noise, low-infrastructure environments. Deep understanding of B2B enterprise sales cycles, stakeholder management, and designing systems that perform reliably at scale.

4+
Years building AI-powered systems
0→1
Products taken from concept to national rollout
3
Federal government platforms delivered
B2B
Focus: SaaS, enterprise, emerging markets
02

Stack

GTM Tooling
Clay HubSpot Apollo.io Smartlead Instantly Lemlist LinkedIn Sales Nav
AI & Automation
LLM APIs (Anthropic, OpenAI) AI Prompt Engineering Zapier / Make Webhook Automation Document AI / Classification RAG Pipelines
Technical
Python JavaScript REST APIs SQL Data Pipelines Cloud Platforms Product Analytics
GTM Strategy
Outbound Sequencing Lead Enrichment ICP Definition RevOps Sales Process Design Pipeline Management
Product
0-to-1 Product Building Roadmap Strategy User Research Agile / Scrum Cross-functional Leadership
Certifications
Lean Six Sigma Green Belt Design Thinking Data Science MBA Finance (in progress)
03

Work

2025 – Present
Beeeyond Limited
Lagos, Nigeria
Product Lead & Founder
Prakta: AI-powered practice management SaaS for accounting firms
  • Designed and deployed AI-powered outbound and workflow automation systems using LLM APIs for lead qualification, proposal generation, and client communication, reducing manual admin effort significantly.
  • Built a 0-to-1 SaaS platform with Clay-driven enrichment pipelines and HubSpot CRM integration, replacing fragmented manual sales processes.
  • Architected revenue automation infrastructure including ICP scoring, multi-touch outbound sequences, and onboarding workflow triggers.
  • Translated complex regulatory requirements into structured product features and automated compliance workflows for 500+ target accounting firms.
  • Led full GTM strategy: pricing, channel selection, outbound sequencing design, and conversion tracking via product metrics dashboards.
Clay HubSpot LLM APIs Sales Automation 0-to-1 SaaS
Sep 2024 – Feb 2026
Ilera Earth
Lagos, Nigeria
Founder & CEO
Cleantech platform with smart metering and PAYG financing
  • Designed a data-driven product model combining IoT hardware, PAYG financing workflows, and usage tracking automation to serve rural infrastructure-constrained users.
  • Built smart metering and monitoring pipelines to capture usage signals and trigger automated payment and communication sequences.
  • Ran multi-location pilots, iterating product and GTM approach based on real-world behavioral data.
  • Established partnerships with government and financing institutions to support adoption and scale.
IoT Data Pipelines PAYG Systems Partnership GTM
Apr 2022 – Feb 2026
Teckplus Digital Solutions
Lagos, Nigeria
Chief Product & Data Officer
Federal Government platforms: TRCN National Teacher Registry, National School Feeding Programme, Future-X EdTech
  • Led architecture and delivery of a national-scale digital registry system, designing data pipelines, verification workflows, and real-time dashboards used by federal and state stakeholders.
  • Designed and deployed a national coordination platform for beneficiary tracking and operational reporting, improving data visibility and cutting reporting latency for high-stakes government operations.
  • Drove adoption across multiple states through stakeholder engagement systems, structured onboarding sequences, and iterative product improvements.
  • Led cross-functional teams across engineering, design, QA, and data to deliver a multi-region education platform serving 18 LGEAs.
National Scale Data Pipelines Stakeholder Onboarding GovTech
Aug 2022 – Apr 2023
Quedrop
Remote (US)
Operations Manager
Peer-to-peer loan product
  • Aligned product delivery operations with agile development cycles, improving release speed and coordination across distributed teams.
  • Tracked performance against KPIs and resolved delivery bottlenecks in collaboration with engineering teams.
Operations KPI Tracking Remote Teams
04

Case Studies

Own Work: Prakta
Building a GTM Automation Engine for 500+ Nigerian Accounting Firms from Zero
Prakta had no outbound system, no CRM, and no structured pipeline. Accounting firms in Nigeria relied entirely on referrals. The challenge: build a full GTM engine from scratch targeting a fragmented, hard-to-reach professional segment with no prior digital outreach culture.
Clay pipeline built to scrape, enrich, and score 500+ Lagos accounting firms by size, registration status, and digital maturity
HubSpot CRM configured with custom deal stages mapped to Nigerian regulatory sales cycles
LLM-powered proposal generation automating personalised engagement letters and compliance briefs per firm profile
WhatsApp + email sequences designed for the local communication preference: multi-touch, low-friction
Onboarding automation triggered on signup, reducing manual handoff time to near zero
500+ Firms enriched & scored
0→1 Full GTM built from scratch
~80% Admin effort automated
3 Automation layers deployed
Clay HubSpot Anthropic API WhatsApp Sequences Email Automation ICP Scoring
Reference Study
Accounting Forward: $150,000+ Revenue via Niche Cold Email
Accounting firm serving 7-figure restaurants in Minnesota. Relied solely on referrals. Built a Clay + AI outbound system targeting restaurant owners making $1M+ in revenue, scraped from Google Maps.
$150K+ Revenue generated
5% Reply rate (5x industry avg)
5mo Timeframe
Clay + Serper.dev scraping Google Maps for fresh restaurant contacts
AI agents qualifying only $1M+ revenue restaurants, enriching owner emails
Emails personalised with cuisine type, city, employee count and felt hand-written
500–1,000 emails/day via Instantly with zero deliverability issues over 5 months
Clay Serper.dev Instantly AI Qualification
Via Grow Surely
Reference Study
Recruitful: $200,000+ Revenue via Trigger-Based Clay Prospecting
Technical recruiting firm in Florida. Deliverability was tanking, in-house outreach had collapsed. Built trigger-based prospecting that only contacted companies with active job listings on LinkedIn.
$200K+ Revenue generated
34 Meetings booked
6x+ ROI
Clay enriching live LinkedIn job postings to find exact hiring managers per open role
Emails referenced the specific role being hired and felt manually written every time
Casual, low-pressure copy addressing agency fee objections upfront
Tested against a competing agency: other agency fired after 3 months
Clay LinkedIn Triggers Maildoso Multi-provider Infra
Via Grow Surely
05

Education

Postgraduate
MBA, Finance
Ahmadu Bello University
2024 – 2025
Undergraduate
B.Eng, Mechanical Engineering
Federal University of Technology, Akure
2014 – 2019
Certification
Lean Six Sigma Green Belt
CSSGB
Certified
Certification
Design Thinking for Innovation
+ Data Science Orientation
Certified
Open to remote GTM Engineering roles

Let's build
something fast.

Available for GTM Engineering, Revenue Automation, and Sales Engineering roles. Based in Lagos. Working remotely with US and EU teams.

[email protected] LinkedIn +234 815 340 0239